Koreanair App Redesign
This was my first full UX/UI project, completed as part of a UXDI program. Through this experience, I was able to go through the entire app design process—from initial research and user analysis to final handoff to developers.
Project Type
UX Design Institution Project
Duration
3 months
Year
2024
Skills
User research
Usability test
Wireframe
Analysis
Figma
Type
UXUI Design
The Challenge
Understanding what international travelers want, became more important
Korean Air is the national airline of South Korea and is known for its high level of reliability and excellent service, even when compared to international carriers. However, despite the high satisfaction among international passengers who have used the service, I noticed that the number of international users choosing Korean Air remains relatively low. This led me to investigate the reasons behind this gap.
To identify the strengths and weaknesses of Korean Air compared to other airlines and to determine the essential features of a successful airline app, I conducted a competitive benchmarking.
I selected two highly rated apps and two poorly rated ones and evaluated them alongside Korean Air’s app using Heuristic evaluation criteria.
Competitive Benchmarking
How does the competitors solve the problem
To add objectivity to our previous competitor analysis, I conducted an online survey with 20 international users who had used airline apps within the past three months.
It lead me to a conclusion that Guest users preferred airline apps that made it easy to check prices and offered a simple, streamlined booking process.
Online survey
What is disturbing you?
Based on the research I figured out the users’ needs and group them in to similar needs togather, to figure out the main pain points
Affinity diagram
What do users need?
This Customer Journey Map (CJM) was created based on insights gathered from a usability test I conducted, making it more realistic and grounded in actual user experience. Through the test, I was able to identify the specific difficulties users encountered at each step of the process. These findings provided valuable insights into how to address and resolve the issues in detail.
Customer Journey Map
How does a user make a booking?
These are the solutions I developed based on the problems identified through research and analysis.
UX Strategy
Strategy to fix the problems
From launching the app to booking and payment, I visualized the entire process in a diagram, documenting what the user sees and does at each step. This helped define the layout and key elements for each screen.
Flow Diagram
Based on the initial UX research, I mapped out the overall user flow of the app.
The prototype was created in a mid-fidelity format without color. Testers were given specific scenarios and asked to interact with the prototype accordingly.
Prototype usability test Scenario
You live in London and will be going on vacation to Seoul with another adult.
The plan is to take a one-week vacation starting on a Thursday in early August.
Please book a round-trip flight that departs and returns within that week.
Go as far as the payment stage.
Mid-fidelity Prototype
To verify whether the updated UX/UI achieved the intended effect and to identify further areas for improvement, I designed scenario-based usability tests targeting the core user group. Based on the results, I refined the interface and user experience accordingly.
Usability test
Some updates from the usability testing